EQUALS TECH4GIRLS Workshop 2 & 3: “E-commerce”

Jul 26, 2022 | 0 comments

As part of Girls in ICT Day Pakistan programme, the digital skills training programme will be conducted on 25 September 2021 after the Plenary and Launching of the Girls in ICT Day Pakistan. The key stakeholders will include students, girls in tech and youths in Pakistan.

The first session will feature a hands-on mobile app development Tech4Girls workshop within the framework of the EQUALS Global Partnership for Gender Equality in the Digital Age and it will be supported by GSMA, W4, ITU,  CodeGirls and the Ministry of Information Technology and Telecommunication Pakistan. The EQUALS Tech4Girls workshop series aim to make younger females feel welcome and empowered in the tech and mobile industries by overcoming gender barriers in relation to access and use of digital technologies. Within this context, EQUALS Tech4Girls aims to make girls and young women feel welcome and empowered in the industry and to overcome gender barriers in relation to access and use of digital technologies. This important work will shape the workforce of tomorrow, ensuring that this new group provides the diverse skills and perspectives needed for the industry to thrive.

E-Commerce is the virtualization of a familiar, everyday activity. This module will offer girls and young women, a fun, engaging, and creative opportunity to explore some of the technologies and tech skills that e-commerce requires. Participants will learn how, thanks to technologies and tech skills, a physical store can be transposed to an online store. Students will also have the opportunity to collaboratively design & create their own online stores, exploring and applying a variety of technologies & tech skills in the process.

The curriculum will begin with a basic introduction to the concept of e-commerce and some of the technologies and tech skills on which e-commerce relies. Through practical, hands-on exercises and activities, participants will be encouraged to explore and apply some of these technologies and tech skills: developing/coding a basic website (WordPress, HTML, CSS); designing content, communication materials, & branding using graphic design skills (Canva/Photoshop); advertising and promoting products & services through digital marketing (content creation, SEO, social media advertising); managing inventory & customers, budgets & finances, logistics & shipping by harnessing database management and analytics skills, etc. The aim is to introduce the students to basic tech skills that if studied further and in depth, open up a range of tech career paths.

The class will then be divided into groups, and participants will have the opportunity to collaboratively build their own online stores using a range of e-commerce tools: developing a website; setting payment gateways; content creation; displaying products/services; branding & digital marketing; high-level order management; shipping & logistics; and financial management.

After the hands-on, practical learning session, teams will be invited to present their projects. This part of the session will foster an exchange between students and workshop volunteers. Volunteers and students can ask each other questions. Volunteers can offer feedback and advise participants on how to continue their tech- learning journeys, depending on participants’ aspirations and fields of interest.

The overarching objective of this learning module is to boost girls’ curiosity, confidence, and keenness to continue their tech learning journeys.

Upon completion of the workshop, participants will receive a workshop participation certificate.

In this workshop participants will:

A. Create online store using Shopify

Shopify is one of the best and easiest tools in the world to use to build an ecommerce website which you can use to promote, sell, and ship the products.

In this workshop, the girls will learn: 

  • How to create an account in Shopify to start creating their first online store 
  • How to select and customize their Shopify theme 
  • How to design the home page 
  • How to create essential pages 
  • How to add products in their store 
  • How to create collections 
  • How to add discount codes 
  • How to set up a payment system 
  • How to make your Shopify store LIVE and ready for customers 

B. “What next” Overview: 

The objective is to discuss other important aspects of e-commerce that need to be implemented to ensure a successful ecommerce store, such as: 

Digital Marketing (What it is, how participants can learn more about digital marketing) such as Facebook, Instagram, email campaigns, google adds, etc.

  • Marketplaces
  • Ads/Content/Keywords
  • Advertisements
  • Graphic design
  • Content development/keywords
  • Ads placement
  • Basic business concepts
  • Finance
  • Inventory
  • Other

Participation Requirements:

Participant Profile: Girls and young women ages 18 – 30 

Training Delivery Method: Instructor-Led (In-Class or Online with Live Instructor) 

Duration: 7 Hours

The second session will invite students and girls in tech to join the ITU presentation on Child Online Protection on Safety on the Internet for girls and young women. Online technologies present many possibilities for children and young people to communicate, learn new skills, be creative and contribute to establishing a better society. Protecting children is a common responsibility and it is up to all relevant stakeholders to ensure a sustainable future for all. For that to happen, policy-makers, the private sector, parents, carers, educators, and other stakeholders, must ensure that children can fulfill their potential – online and offline. Parents, guardians, and educators also have a responsibility to ensure that children and young people are utilizing Internet sites safely and responsibly. In order to respond to these growing challenges in the face of rapid development of ICTs, the Child Online Protection (COP) Initiative, a multi-stakeholder international initiative launched by ITU in November 2008, continues to bring partners together from all sectors of the global community to create a safe and empowering online experience for children and young people around the world. It sets out guidelines for all relevant stakeholders including children and young people in all parts of the world on how to keep themselves and others safe online.

All sessions will be delivered in Urdu and English. 

Provisional Agenda

9:00-9:15 – Orientation Session

Facilitator:

  • Ms. Faiza Yousouf, CodeGirls
  • Ms. Shamim Rajani, CodeGIrls

9:15-9:43 – Opening Remarks

  • Mr. Ajmal Anwar Awan, Member, International Coordination, Ministry of Information Technology & Telecommunication Pakistan   

Special address:

  • Julian Gorman, Head of Asia Pacific, GSMA
  • Atsuko Okuda, Regional Director of ITU Regional Office for Asia and the Pacific
  • Lindsey Nefesh Clarke, Founder, W4  

9:43-9:45 – EQUALS – Her Didital Skills Video

9:45-9:55 – Pre-workshop survey (Participant’s survey)

Facilitator:

  • Ms. Faiza Yousouf, CodeGirls
  • Ms. Samana Hasan, CodeGirls

9:55-10:00 – Group photo session

Facilitator:

  • Ms. Faiza Yousouf, CodeGirls
  • Ms. Samana Hasan, CodeGirls

10:-10:30 – Short Introduction to Online Safety

Facilitator:

  • Ms. Fanny Rotino, Child Online Protection Officer, ITU

10:30-12:30 – “EQUALS TECH4GIRLS Introduction to Tech through eCommerce Workshop” supported by GSMA, W4, ITU CodeGirls and the Ministry of Information Technology and Telecommunication Pakistan

Facilitator:

  • Yusra, CodeGirls
  • Rida, CodeGirls
  • Neelam, CodeGirls
  • Dua, CodeGirls

12:30-13:00 Break time

13:00-15:00 – “EQUALS TECH4GIRLS Introduction to Tech through eCommerce Workshop” supported by GSMA, W4, ITU CodeGirls and the Ministry of Information Technology and Telecommunication Pakistan

Facilitator:

  • Yusra, CodeGirls
  • Rida, CodeGirls
  • Neelam, CodeGirls
  • Dua, CodeGirls

15:00-15:20 – Post-workshop survey

Facilitator:

  • Faiza Yousouf, CodeGIrls
  • Samana Hasan, CodeGirls

15:20-15:50 – Partner speaker

Opportunities for women in the tech ecosystem

Speakers:

  • Faiza Yousouf, CodeGirls
  • Samana Hasan, CodeGirls

15:50-16:00 – Ending Keynote

Speaker:

  • Vanessa Erogbogbo, Chair, EQUALS Steering Committee

16:00-16:05 – End of Programme